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Content Strategist

Please see Special Instructions for more details.

The closing date has been extended in order to expand the original applicant pool. When applying you will be required to attach the following electronic documents: 1) A resume/CV; and 2) A cover letter indicating how your qualifications and experience have prepared you for this position. 3) Provide links to or upload PDFs of two recent work samples that demonstrate how you have planned, implemented, and/or communicated about content strategy. These could include, for example, governance recommendations, web communication plans, style guides, or presentations. For each, please describe your role in the project or process. (Limit 100 words or less for each sample. Upload both in one file as ‘Other Document 1’.) 4) A statement describing what having a commitment to diversity and equity means to you. (Limit 200 words or less. Upload as ‘Diversity Statement’.) You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process. For additional information please contact: Debbie Sayer at debbie.sayer@oregonstate.edu. OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community. This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per OSU Standard 576-055-0000 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

Position Details

Position Information

Department Ext/Exp S Communications (TEX)
Position Title Specialist 2-IT Web
Job Title Content Strategist
Appointment Type Administrative/Professional Faculty
Job Location Corvallis
Position Appointment Percent 100
Appointment Basis 12
Faculty Status Regular
Tenure Status Fixed-Term
Pay Method Salary
Recommended Full-Time Salary Range $47,820 - $81,372
Position Summary

Extension & Experiment Station Communications (EESC) is seeking a Content Strategist. This is a full-time (1.00 FTE), 12-month, fixed term professional faculty position. Reappointment is at the discretion of the Director.

EESC supports the strategic communication needs of the statewide OSU Extension Service and the Oregon Agricultural Experiment Station (AES). EESC collaborates with Extension and AES faculty and staff on projects that range from multimedia educational design and publishing to technology adoption, news and media relations, impact reporting, and marketing efforts.

The Content Strategist is responsible for developing, implementing, and evaluating a content strategy focused on enhancing engagement with learners and increasing awareness of the value, relevance, and impact of the OSU Extension Service.

Day to day, the person in this position collaborates with EESC colleagues and program/topic-based content teams to plan and manage content and associated processes for OSU Extension’s online presence.

As a member of EESC’s web and content strategy team, the content strategist contributes project management expertise and also assists with planning, design, and development for the OSU Extension website and other EESC-managed web/technology initiatives and projects. As appropriate, the content strategist attends EESC leadership team meetings, participating in long-range planning and other work for the unit as a whole.

This position requires collaboration with EESC team members and Extension colleagues and leadership, as well as with other university communicators and technologists. The ability to communicate effectively and establish and sustain strong relationships with these stakeholders is critical to success.

OSU is committed to maintaining and enhancing a collaborative and inclusive community that strives for equity and equal opportunity. All employees are responsible for helping to ensure that these commitments are achieved. EESC team members are expected to exhibit respect, value differing perceptions and world views, and encourage diversity and inclusion.

Position Duties

45% Content Strategy Leadership:
Establish, and update as needed, an audience-focused, data-informed content strategy for OSU Extension’s online presence that supports strategic goals, needs, and priorities.

Lead and facilitate content inventories, audits, and analyses (including gap analysis, web analytics, and brand alignment).

Create and manage, in collaboration with EESC and OSU Extension colleagues, workflows and governance for the content lifecycle and learner (customer) experience journeys. Maintain related documentation.

Lead and facilitate audience and user research, including user testing, focus groups, and interviews with current and potential audiences.

Assist with creating taxonomies, information architecture, and metadata frameworks for organizing, tagging, and displaying content.

Assist with mapping and planning content migrations.

Maintain and apply working knowledge of accessibility, usability, user experience (UX), and user testing standards and best practices.

Collaboratively develop style guidelines and an editorial/content calendar to support EESC-managed content for the OSU Extension website, and facilitate these efforts for OSU Extension program/topic-based content teams.

Ensure content strategy reflects and supports OSU’s commitments to diversity, inclusion, and social justice as central to our mission.

Establish goals, metrics, and benchmarks for content strategy and related initiatives; monitor data, analytics, and trends; and report on progress.

Communicate effectively about and champion content strategy with colleagues, stakeholders, and leadership through virtual and in-person meetings, presentations, correspondence, and other appropriate methods.

As appropriate, attend EESC leadership team meetings, participating in long-range planning and other work for the unit as a whole.

35% Project and Content Management and Coordination:
Coordinate, facilitate, and actively lead content strategy-focused meetings and activities with EESC colleagues and OSU Extension program/topic-based content teams. Serve as primary point of contact within EESC for OSU Extension content teams.

Manage content for the OSU Extension homepage, including creating and revising content as needed. This work includes applying best practices for web content, including text, image, and video optimization.

As a member of the EESC web and content strategy team, collaborate to plan, design, and develop the OSU Extension website and other EESC-managed web/technology initiatives and projects. Contribute project management expertise to help schedule, prioritize, and track projects and tasks.

Coordinate with EESC colleagues to make necessary front- and back-end changes to the OSU Extension website/content management system (CMS) in support of the content strategy.

Communicate and coordinate with colleagues and content creators in EESC, in OSU Extension, and throughout OSU to ensure alignment of related content strategies and across web and social platforms and sites.

Participate effectively as a member of the EESC project management team by attending meetings, contributing to decision-making, and providing advice and recommendations.

10% Evaluation and Teaching:
Assess the results and impact of content strategy efforts and collaborate with colleagues and leadership to make improvements.

Research, evaluate, and recommend content strategy plans, techniques, and technologies, especially innovative and emerging approaches.

Provide advice, training, and consultation to OSU Extension faculty, staff, and leadership. Topics will include developing, implementing, and sustaining effective content strategies as well as basic web content creation, including best practices for text, image, and video optimization. This occurs through workshops, webinars, individual instruction, and other appropriate methods.

Share knowledge and expertise by giving presentations at professional meetings and participating in award and recognition programs that advance the discipline and the profession.

Contribute to equity, inclusion, and diversity as part of communications, web, and content strategy work, teaching/training, and service.

5% Professional Development and Service:
Attend professional workshops and meetings to improve skills, expand knowledge, remain current with changing technology, and network with others in the profession.

Engage in opportunities to contribute to and learn about diversity, inclusion, and social justice—and implications for communications, web, and content strategy work.

Participate actively in the OSU communicators and web networks, including attending meetups and trainings.

Provide service to OSU and the land grant system by working on unit, division, university, regional, or national committees and projects.

Provide leadership and service through membership and participation in relevant professional organizations.

5% Other duties/projects as assigned.

Minimum/Required Qualifications

Bachelor’s degree in communications, marketing, educational technology, education, or a field relevant to duties outlined in the position description.

Professional experience in a field related to communications, educational technology, or information delivery via the web.

Strong understanding of and demonstrated ability to use web content strategy principles and practices.

Experience managing content and workflows in a modern content management system (e.g., Drupal).

Basic understanding of HTML, CSS, and responsive web design.

Working knowledge of Google Analytics and search engine optimization or search engine marketing (SEO/SEM) practices.

Working knowledge of basic web content creation, including writing for the web and image and video optimization.

Familiarity with accessibility, usability, user experience (UX), and user testing standards and best practices.

Excellent written, verbal, and interpersonal communication skills.

Demonstrated ability to work effectively in a team and independently.

Demonstrated ability to organize, prioritize, and contribute to tasks toward successful completion of long-term, multi-dimensional, team-based projects.

Demonstrated ability to analyze and summarize data and information to develop recommendations.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per OSU Standard 576-055-0000 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

Demonstrable commitment to promoting and enhancing diversity and inclusion.

Preferred (Special) Qualifications

Master’s degree in communications, marketing, educational technology, education, or a field relevant to duties outlined in the position description.

Experience using information architecture methods and principles.

Experience using a digital asset management system.

Experience using customer relationship management software (e.g., SalesForce).

Experience with content marketing concepts and practices.

Working knowledge of social media tools and platforms, and experience planning and evaluating social media communications or social media marketing strategies.

Demonstrable understanding of the role of communication within a land grant university or other organization with an educational mission.

Experience developing communication, marketing, or content strategies for diverse audiences.

Working Conditions / Work Schedule
This position requires a clear and unambiguous commitment to compliance of all National Collegiate Athletic Association (NCAA) regulations for Division I (FBS) universities. No

Posting Detail Information

Posting Number P01851UF
Number of Vacancies 1
Anticipated Appointment Begin Date 04/02/2018
Anticipated Appointment End Date
Posting Date 01/11/2018
Full Consideration Date
Closing Date 02/25/2018
Indicate how you intend to recruit for this search Competitive / External - open to ALL qualified applicants
Special Instructions to Applicants

The closing date has been extended in order to expand the original applicant pool.

When applying you will be required to attach the following electronic documents:

1) A resume/CV; and

2) A cover letter indicating how your qualifications and experience have prepared you for this position.

3) Provide links to or upload PDFs of two recent work samples that demonstrate how you have planned, implemented, and/or communicated about content strategy. These could include, for example, governance recommendations, web communication plans, style guides, or presentations. For each, please describe your role in the project or process. (Limit 100 words or less for each sample. Upload both in one file as ‘Other Document 1’.)

4) A statement describing what having a commitment to diversity and equity means to you. (Limit 200 words or less. Upload as ‘Diversity Statement’.)

You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process.

For additional information please contact: Debbie Sayer at debbie.sayer@oregonstate.edu.

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per OSU Standard 576-055-0000 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents
  1. Resume
  2. Cover Letter
  3. Professional References
  4. Other Document 1 (see Special Instructions)
  5. Diversity Statement
Optional Documents